Italian wedding floristry unravels the secrets of crafting the ambience, understanding the significance of the bridal bouquet, and embracing sustainability.

Join us as we journey through the fragrant landscapes of Flowers & Flowers Factory, revel in the timeless elegance of I Fiori di San Lorenzo, and discover the innovative designs of Matteo de Luca.

Bespoke wedding flowers / Flowers & Flowers Factory

Nancy, flower designer and creator of Flowers & Flowers Factory tells us that wedding flowers are a significant aspect of the wedding day because they create magic and inspire wonder. Working creatively with nature brings out feelings, and meaningful memories, and makes a special day emotional. Flowers have the power to influence the mood, energy and atmosphere of the event.

Wedding floristry should reflect the vision and personality of the couple, thus, for Nancy, working with the newlyweds, understanding what their idea of a wedding is, what they imagine, and what they expect is the most important thing in the creative design process.

To create unique floral arrangements, she puts together a combination of the bride and groom's vision, selected variations of seasonal flower choices, colours and shades suggested for the botanical design. In each project, the creation process is as much part of the fun as the result, evoking in every small detail a unique meaning for the couple.

Nancy reveals that, in this way, choosing seasonal flowers and the perfect shades for the wedding turns out to be something very natural for the bride and groom.

As Nancy believes, creating a floral arrangement in the wedding space can open our eyes to different types of beauty. Try to recreate inside what is naturally outside to give a romantic atmosphere to the wedding. We can create a surprising appearance, add beauty and originality to the wishes of the newlyweds, and help them choose with Flowers & Flowers Factory professional research.

Bridal bouquet arrangements

Speaking of the significance of the bridal bouquet, Nancy emphasizes that the bridal bouquet is the most important floral element of the wedding. The process of making a unique bridal bouquet considers many aspects such as wedding style, dress style, season, and flowers, and it is proportionate to the bride.

As she explains, the bride's bouquet is a romantic and graceful combination of flowers finished with silk ribbon dyed with natural technique and in the palette with the wedding colours.

Sustainable floristry options

Flowers & Flowers Factory create unique floral combinations where each creation is made with sustainable techniques and materials. They mainly use flowers from their farm, and they are all seasonal flowers. Their floriculture is based on an advanced and sustainable technique, regarding the irrigation and care of our soil. Careful search for crops suited to the climate and seasonality.

Flowers & Flowers Factory respect the environment, preserve the safety of good insects and create oxygen. They are very conscious of their actions, they don't force nature, and every single variety grows in the open field without the use of heated greenhouses. They use renewed energy, and their farm is multifunctional, sustaining a modern way of farming that fits perfectly with their design.

Floral design trends for 2024

Nancy from Flowers & Flowers Factory kindly shares with us the floral design trends and what can we expect from 2024 in terms of wedding floristry.

First, the reception venue's floral décor will consist of floral compositions, light designs and fallen fabrics that descend from the ceiling.

Second, flower colour palettes will be vibrant.

Third, bridal bouquet arrangements will be more delicate.

Fourth, there will be more sustainable floristry options, increasing sustainable and eco-friendly approaches, even if you want a luxury-style wedding and bespoke wedding flowers.

Romantic floral aesthetics / I Fiori di San Lorenzo

Benedetta from I Fiori di San Lorenzo believes that flowers for the wedding day are the distinguishing element, in addition to decor and mise en place. To create personalized wedding florals, the I Fiori di San Lorenzo teamed a lot through inspirations: first, they ask the client for a selection of images, on which they then work, creating mood boards, mock-ups and custom sketches.

In terms of guiding couples in choosing the right flowers to match the season and theme of their wedding, Bernadetta explains that it's all related to the design: they try to come up with a floral selection that is in line with the compositional style and the client's tastes.

To arrange stunning wedding ceremony blooms and floral arch designs, as well as generate elegant centrepiece ideas, I Fiori di San Lorenzo commits a survey in the chosen wedding venue. Together with the caterer and taking into consideration the decor elements, they create compositions that are in tune with everything else, including aperitif and buffet tables, decorated with floral elements.

Choosing meaningful wedding flowers

Speaking of bridal bouquet arrangements, Bernadetta emphasizes that the bridal bouquet is a unique and distinctive element: it must be balanced according to the bride's figure, her colours, and the dress she has chosen. The volumes must be coordinated, and it must also be in tune with her character.

Thus, choosing meaningful wedding flowers is crucial. Bernadetta mentions some examples among her favourites: the lily of the valley, which means the return of happiness and the forget-me-not, or Myosotis alpestris, which, as the name suggests, is a promise of love.

Meaningful wedding flowers adhere not only to symbolic blooms but also to sustainable floristry. I Fiori di San Lorenzo use flowers from local cultivations of small flower farms. They opt for very fresh flowers, unique because they are grown in very few quantities and, above all, in full accordance with seasonality.

Personalized wedding florals / Matteo de Luca

Matteo De Luca stands as a distinguished figure in the realm of Italian floral design, elevating the artistry of wedding flowers with his approach, impeccable technique, and refined designs. His approach goes beyond the conventional, allowing him to translate the essence of love into bespoke floral creations.

With an excellent technique that blends traditional craftsmanship with contemporary flair, Matteo ensures that each wedding flower becomes a symbol of timeless beauty, resonating with the aesthetic sensibilities of the couple. In the hands of Matteo De Luca, wedding flowers cease to be mere decorations; they become an integral part of the narrative of the wedding day.

Italian wedding floristry – innovative and sustainable

Italian wedding floristry is an art form that blends tradition with innovation and romance with responsibility. From the meticulous designs of Flowers and Flowers Factory to the timeless elegance of I Fiori di San Lorenzo and the innovative creations by Matteo de Luca, each floral artist weaves a unique tale that enriches the wedding experience.

In the delicate hands of these artisans, we find that the bridal bouquet is not merely a bouquet; it is a profound symbol, a reflection of the bride's essence and the embodiment of her dreams. The language of flowers, spoken through each arrangement, transcends cultural boundaries and connects generations, bringing to life the rich heritage of Italian weddings.

Furthermore, Italian wedding floristry embraces sustainable wedding flower choices, revealing a conscientious shift in the industry. With a growing awareness of environmental impact, couples are embracing eco-friendly options that align with their values. The commitment of these florists to sustainable practices not only preserves the beauty of the moment but also nurtures the planet for generations to come.

Author: Renāte Berga

Wedding florists in Italy: Flowers & Flowers Factory, I Fiori di San Lorenzo, Matteo de Luca